Opticians with niche market strategy have better survival chances

  • 2011-03-02
  • By Alina Lisina
RIGA - Taking into consideration that two of the biggest opticians’ chains - Pasaules Optika and Vision Express - belong to one owner, competition in this market, for others, becomes really tough. But there is one good solution, which was chosen by several opticians, and that is to offer niche products and services.One of the most successful projects in the last years in the optician business is the Web site Manaslecas.lv, which offer lenses for 15-20 percent cheaper than what you pay in the opticians’ office, with free delivery for orders over a minimum quantity.&l...
 
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