Export training program draws interest

TALLINN - Estonian Economy and Communications Minister Juhan Parts and the state-owned export promotion foundation Enterprise Estonia board member Maria Alajoe announced earlier this month the biggest export recruitment and training program ever in Estonia, called Export Revolution, reports Aripaev Online. The program aims to search for young and internationally competitive export sales managers for 25 Estonian mid-sized companies.

The sales managers who will sign work contracts with companies that have export ambitions will be offered a 1-year internationally acknowledged export training program. Two parallel recruitment activities were launched, one for the 25 mid-sized companies that are interested in powerfully boosting exports and another for the 25 potential export sales managers.

About twenty companies have already joined the new export management training program of Enterprise Estonia. Anu-Mall Naarits, from the Marketing Institute, who is the program’s training partner, says that such high interest from companies came as a surprise and that another 20 companies were considering joining the initiative.
“It means that we may have fifty companies competing for 25 export sales managers who will undergo training,” she said.
“Export Revolution is, according to my opinion, a program with such quality that could motivate young talented specialists to return to Estonia to work in companies that wish to develop powerfully and contribute to a surge in exports that the state as a whole will benefit from,” said Parts.

The program will include training by the Marketing Institute and Swedish company ITM Worldwide, as well as provide a personal mentor for each aspiring export sales manager for a year.