Agencies working harder as expectations grow

  • 2010-10-13
  • By Ella Karapetyan
TALLINN - The advertising market in Estonia got going about 15 years ago, after the country regained its independence and as economic reforms were introduced. The advertising market has gone through dramatic changes since then and has grown by 15 times. Advertising expenditure has been growing continuously as well.The Estonian advertising market is highly fragmented. Compared to international markets, advertising companies in Estonia are small and, according to statistics provided by Eesti Konjunktuuriinstituut 2009, the maximum number of employees working in the biggest companies i...
 
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