Advertising boutiques step in as large advertisers pull back

  • 2009-08-27
  • By Ella Karapetyan
TALLINN - Estonia's advertising industry is suffering from a drought in client activity, similar to what's happening in the rest of Europe. Estonian Statistics reported an industry-wide decrease over the past year in ad revenue of 60 percent. The survey showed that the most-affected sector has been in print media. Some agencies have closed shop, due to reduced business volumes from some of the larger brands, which have just disappeared from the advertising market. Some analysts point to the steep fall in the cost of the advertising space. If earlier the average discount on advertising...
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