Advertising companies deal with the crisis

  • 2009-08-27
  • By Rokas M. Tracevskis
VILNIUS - Advertising companies were hit hard by the current crisis which resulted in a shrinking market. Some decisions by the Lithuanian parliament regarding restrictions on political campaigns were also a blow for creative advertising agencies this year, which was rich in electoral campaigns. However, advertising agencies survive by exploiting those segments of the advertising market which are booming, even in times of crisis, as well as using their good relations with municipalities which are useful during hard times.The year 2008 was extremely profitable for the advertising industr...
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