MARKETING: Duracell Radio Rally thrills young and old alike

  • 2008-10-01
  • By Kristina Pauksens
RIGA - For the past six years in Latvia, a special annual event has taken place in which a multinational corporation gives back to the community who buys its products: the Duracell Radio Rally.While many corporations seem to encourage children and teenagers to smoke cigarettes, drink fruity alcoholic beverages and partake in other questionable behavior, this event is essentially a remote control car race on a national scale. "We make interactive fun," Duracell representative Kristaps Tomsons said.This year's radio rally took place in 15 rounds in towns across Latvia. The event ran f...
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