CITY PROMO: Homegrown advertising in the culture capital

  • 2008-08-20
  • By Adam Mullett
VILNIUS - During its year as the European cultural capital in 2009, Vilnius is employing new and innovative marketing techniques. So-called viral campaigns will be used to spread the word about Vilnius and Lithuania across the globe in a number of ways. Normal people are participating in campaigns that ooze creative spirit.Viral marketing is a campaign in which the advertisers start an idea that mutates and eventually gets out of their control, usually on the Internet. The organizers of the 2009 Culture Capital project set the ball rolling on two campaigns that let people get their hands ...
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