ADVERTISING - High-tech Approach Hits Riga

  • 2008-02-20
  • Talis Saule Archdeacon
RIGA - When it comes to advertising, companies are constantly trying to find exciting new ways to get their messages out. But beyond the traditional newspaper or magazine ads, television clips and punchy radio bits, what options does an advertising department really have? While there are always new advertising opportunities, it is rare that a company is presented with an entirely new form of advertising. But on May 18, 2007, that's exactly what happened. That is when Streetmedia started up the first LED (light emitting diode) screen in Latvia. The first was located near the Rig...
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