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FASHION: Hot Lithuanian labels in a cold industry

  • 2007-12-05
  • By Kimberly Kweder
VILNIUS - Effigy, a new Lithuanian-owned fashion brand for young adults, is entering its first winter season with Christmas cheer and a desire to play in the international market. The company has taken off like a proverbial rocket. It launched in February 2007 and has already opened 13 stores in Lithuania and four in Ukraine.Effigy's marketing director Gediminas Judzentas said the business got off to a good start because the clothing line has attracted more attention than the wider-scale international brands within Lithuania. According to a survey conducted in July by Sprinter market ...
 
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