FASHION: Hot Lithuanian labels in a cold industry

  • 2007-12-05
  • By Kimberly Kweder
VILNIUS - Effigy, a new Lithuanian-owned fashion brand for young adults, is entering its first winter season with Christmas cheer and a desire to play in the international market. The company has taken off like a proverbial rocket. It launched in February 2007 and has already opened 13 stores in Lithuania and four in Ukraine.Effigy's marketing director Gediminas Judzentas said the business got off to a good start because the clothing line has attracted more attention than the wider-scale international brands within Lithuania. According to a survey conducted in July by Sprinter market ...
The article you requested can be accessed only by subscribing to the online version of The Baltic Times. If you are already subscribed to The Baltic Times, please authorize yourself.

In case you don't have a subscription yet - please visit our SUBSCRIPTION section