More evidence of Baltic spending power

  • 2007-11-22
  • By Mike Collier
OSLO -- Baltic consumers are catching up with the rest of the world in terms of their spending power, according to a new report.

Labour market improvements have substantially increased the average purchasing power of consumers in the Baltic Rim region and created new opportunities for Nordic companies. It is no longer just a question of the huge potential future demand. Consumer spending is indeed expanding rapidly and has become the primary growth engine in all the countries. That is one of the conclusions presented by Nordea's economists in their semi-annual publication Baltic Rim Outlook. The Baltic Rim consists of Russia, Poland, Latvia, Estonia and Lithuania.   Labour market developments in the Baltic Rim economies are spectacular, the report says. In many ways they resemble developments in the Nordic labour markets, only much more extreme. Wages are growing by more than 30 per cent in Latvia, 6 million new jobs have been created in Russia since 2000 and the unemployment rate has fallen 7 percentage points in Poland since the EU accession in 2004.   Among the Baltic countriesEstonia leads the way in the correction to more sustainable growth rates.

"We are comfortable with our view that overheating risks are history even if inflation continues to rise before the trend reverses," says Mika Erkkila, Senior Analyst, who is Nordea's expert on economic developments in the Baltic countries and Russia.

Real estate prices are also reaching their turning point. In contrast, the growth rate in Latvia is still far too high for policymakers to feel comfortable, the report suggests.

The red-hot pace in bank lending is slowing, but the very large current account deficit has only stabilised, at best. Although real estate prices have fallen since the spring, calling this trend a broad slowdown would be premature according to Nordea.

Lithuania can gain some solace from the conclusion that it has not developed a serious overheating problem - at least not yet.

Nordea's report comes less than a week after another piece of research by GfK offered similar conclusions.