SHOPPING MALLS - Maxima raises shopping center profiles

  • 2007-11-14
  • By Kimberly Kweder
VILNIUS - It's a symbiosis that's tried and true: A large "anchor" retailer, particularly a food store, draws crowds to a shopping mall, while the mall provides the retailer's customers a more rounded shopping experience. The formula may be an old one, but it works particularly well in Lithuania, where the nation's largest grocery retail chain, Maxima, has linked arms with the largest shopping malls in Vilnius, Klaipeda and Kaunas providing people the chance not only to shop for their weekly groceries, but also to purchase other non-food products at lower prices than in the typical mall s...
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