Sampo to rebrand as Danske Bank

  • 2007-10-31
  • By Mike Collier

NAME CHANGE: Sampo will keep its Nordic flavor when it re-brands as Danske

COPENHAGEN -- Sampo Bank, a familiar name in Baltic city centers, is to change its nameto Danske Bank from mid-2008.

Denmark's Danske Bank acquired Sampo Bank in February for 30 bn Danish kronein cash (4 bn euros).

Subsidiary leasing, pensions and fund management companies will alsoadopt the Danske name.

With the acquisition in place, Danske Bank is dividing managementresponsibilities at Sampo Bank between two teams: one for Finland and one forthe Baltic region.

Sampo has branch offices in Estonia, Latvia, Lithuania and Russia.