Striving to carve out a Latvian image

  • 2007-05-02
  • Interview by Talis Saule Archdeacon
Ojars Kalnins has been director of the Latvian Institute since 2000, when he took over the post from now President Vaira Vike-Freiberga. Previously, the institute had focused on distributing information about Latvia to researchers and journalists, but they have now taken on a more active role. This year, the institute is launching a new "nation branding" project in conjunction with Simon Anholt, a leading expert in the field. The project aims to learn both about the image of Latvia abroad, and about how people living in Latvia define what it means to be Latvian.What exactly is the Latvian I...
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