Estonia tries to lure Russians to capital

  • 2006-11-01
  • Staff and wire reports
TALLINN - For the fourth year in a row, Tallinn has launched an exclusive ad campaign to bring Russian tourists to the Estonian capital during the winter season.

The advertising campaign, which will be held in Russia, showcases Tallinn as a winter travel destination. The promotion aims at attracting Russians from St. Petersburg and Moscow, and will cost Tallinn an estimated 550,000 kroons (35,000 euros).
Throughout November, ads about Tallinn will be displayed in the St. Petersburg and Moscow metro as well as on Web site portals, the City of Tallinn announced on Oct. 30.

The campaign's target market are residents aged between 25 and 45 who have a higher than average income. The goal is to bring in steady visitors outside Tallinn's peak tourism season. The campaign's Web site offers information about cultural events and other Tallinn winter festivities.

During December 2005 and January 2006, a total of 13,153 visitors from Russia stayed at hotels and hostels in Tallinn, an increase of 2,420 visitors or 23 percent over the same period last year.