VILNIUS - The Lithuanian Catholic Church has expressed surprise and anger over the casual use of religious symbols in advertisements.
Bishops of the church were especially alarmed by an image of Jesus with a DJ's headpiece in a Kalnapilis-Tauras Group brewery advertisement, currently running in the press and on television.
Kaunas archbishop Sigitas Tamkevicius, who leads the Lithuanian Conference of Bishops, addressed brewers: "Most believers are hurt and indignant over the use of the image of the Savior in beer ads."
Kalnapilis-Tauras Group CEO Valdas Tekorius told the Baltic News Service that the image of Jesus was used as part of Lithuania's ethnic culture rather than as a religious symbol. The company has no plans of withdrawing the ad.