Fair organizers struggle to boost turnout

  • 2005-11-02
  • By Kairi Kurm
TALLINN - Hoping to boost attendence, organizers of the Baltic's biggest foodfair, FoodFest, have developed a new marketing plan. Despite the fair's recent drop in attendence, this year's event, which will be held in Tallin Nov. 2-4, is expected to attract 10,000 visitors. Unlike the previous 10 fairs organized by Profexpo, this year more emphasis will be placed on catering and events, since food producers have found alternative ways to sell their products. "Big retail chains in Estonia do most of the food distribution. There are few people who make decisions that can affect sales of the wh...
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