New player in the electricity market – Virši starts selling electricity to households

  • 2023-09-21

Expanding and diversifying the solutions available to Latvian inhabitants for purchasing electricity, energy commodities trader and convenience store network AS VIRŠI-A (hereinafter – Virši) introduces its electricity offer for households. It is based on competitive prices and special offers for the purchase of fuel and goods in the Virši network.

“The development of the energy segment will play an important role in the Company’s long-term strategic plan. We are confident that this business line has high potential to fully complement our already successful fuel and convenience store segments. Since 2021, we offer the possibility to purchase electricity to the corporate customer segment, while today we are very pleased to share the news that we are ready to offer the possibility to purchase electricity for the home to every private resident of Latvia. The next step in the development of the energy segment is the sale of natural gas, which we plan to launch in 2024,” says Jānis Vība, Chairman of the Board at Virši.

Virši is a new player entering the electricity market in the household segment with a strong brand and an experienced team, providing electricity consumers with a competitive offer and flexible cooperation conditions. Customers can choose from the usual fixed-price or dynamic product agreements for households, as well as one of the packages offered by Virši – combining electricity with better prices on fuel and in-store offers. The Great Package is for those who want to combine electricity with more favourable purchases but have low mileage, while the Mighty Package is best suited for active daily drivers.

“In the first years after the abolition of regulated prices in 2015, Latvian household activity in choosing an electricity trader was low, but over the last 24 months, unprecedented market prices have made almost all residents consider the most suitable trader. In response to the growing household activity and awareness of market developments, we have prepared a well-thought-out offer and an easy agreement process to meet the demand for both competitive electricity prices and related additional services that we can provide in our service station network,” says Jānis Bethers, Head of Energy Segment at Virši.

Each product offered by the Company has its own advantages, which can be easily and conveniently found at There is also a chance to apply online for the product of your choice, and if you have any questions, a Virši specialist will answer them by phone 80700070 or e-mail [email protected].

The Law provides that electricity traders can be switched once a month, before the 15th date of the month, to receive electricity from the new trader from the 1st date of the following month.

About Virši:

Virši is a rapidly growing energy commodities trader and convenience store network with 28 years of experience. Currently there are 74 locations in the Virši network, of which 72 are service stations, and these employ over 760 employees across all of Latvia. Since 11 November 2021, the shares of AS Virši-A have been admitted to trading on the Nasdaq Riga Alternative Market First North.