RIGA - More than 30,000 people attended the Latvian Days in South Korea, which took place from October 25-29, in Seoul, and more than two million people were reached through local media and social networks, the Latvian Investment and Development Agency (LIAA) informed LETA.
Alongside the showcase of Latvia's cultural, gastronomic and other achievements, the event saw the signing of a memorandum of cooperation with the Mapo administrative region of Seoul, the launch of talks on the establishment of a new investment fund in cooperation with Eugene Investment & Securities, and an agreement on a visit to Riga by representatives of Samsung C&T to discuss cooperation on energy issues.
LIAA pointed out that the desire of South Korean companies to enter the European market opens up a wide range of cooperation opportunities for Latvia, especially in the start-up segment, where it is possible to take advantage of access to European Union (EU) funding.
During Latvia Days, Latvian companies such as Kale Latvia Organic, Karavela, KarLiz, Cannelle Bakery, Maiznica Flora, Lil House, Plukt, Talava, Radosa Darbnica LM, Ramkalni Nordeco, RO Studio, Pernes L presented their products on one of Seoul's main pedestrian streets, which, according to statistics, is visited by 52 percent of visitors to the city.
Latvian Days in Korea was organized by LIAA in cooperation with the Embassy of Latvia in South Korea. It is part of the country's external marketing and these activities are implemented as part of the country's image strategy missionLatvia. Latvia's international positioning missionLatvia is based on the mission approach, which has been recognized at EU level as the most successful way to address the biggest challenges of our time in a comprehensive way, focusing on sectors that can bring the most added value to the economy.
LIAA noted that in 2022, Latvia's total trade turnover in goods and services with South Korea was EUR 128.3 million. In 2022, South Korea was Latvia's 40th largest export partner and 42nd largest import partner.