Lithuanian-founded 7bet to invest 15 million euro in international expansion

Lithuanian-founded digital gaming operator 7bet is accelerating its international growth strategy, investing 15 million euro of its own capital in expansion across the Baltic and Nordic markets by 2027.

Following a successful launch in the United Kingdom two years ago, 7bet launched operations in Latvia this June, marking the next step in its international expansion.  The company also plans to enter Estonia later this year and Finland in 2027. As it expands into new markets, it expects to create around 50 new jobs.

Today, 7bet is the only Lithuanian-owned company in its sector to have established operations outside its home market.

UK success fuels further expansion

According to 7bet CEO Justinas Sliazas, the company's growth abroad is built on a digital operating model developed and refined in Lithuania.

“Our business model allows us to scale efficiently across markets without the need for significant physical infrastructure investments. This gives us the flexibility to expand faster and replicate successful practices developed in Lithuania. At the same time, operating under some of the strictest regulatory standards in the European Union has helped us build strong compliance, risk management and responsible gaming capabilities. These competencies have become an important advantage as we expand internationally,” says Sliazas.

The company's performance in the United Kingdom has already demonstrated that the model can succeed beyond its home market. Now in its second year of operations, the UK business generates approximately 25 percent of 7bet’s total revenue.

“The UK has shown that our approach is competitive in a mature international market. That experience has given us confidence to continue expanding across the Baltics and Northern Europe,” he adds.

Expanding across the Baltics and Nordics

The next stage of growth will focus on neighbouring Baltic markets and the Nordic region.

Following its launch in Latvia in June, 7bet plans to begin operations in Estonia later this year, while Finland is set to become the company's next target market in 2027 as the country liberalizes its gaming sector and moves away from a state monopoly model.

According to Sliazas, international expansion is a natural next step in the company's long-term development strategy.

“International markets allow us to diversify our business and make the most of the expertise we have built over the years. While regulatory requirements remain demanding across Europe, mature and predictable regulatory frameworks provide a solid foundation for long-term investment and sustainable growth,” he says.

Exporting responsible gaming and community support

Alongside its business model, 7bet is bringing responsible gaming and corporate responsibility practices developed in Lithuania to new markets.

The company plans to continue supporting sports organizations and local communities in the countries where it operates, while investing in advanced tools designed to identify potential problem gaming behavior at an early stage.

“As we expand internationally, we are not only exporting technology and operational expertise. We are also bringing the standards that define how we do business. Responsible gaming, transparency and support for local communities remain central to our long-term strategy, regardless of the market in which we operate. We believe sustainable growth can only be achieved by building trust with customers, regulators and local communities,” says Sliazas.

International growth creates new career opportunities

As part of its expansion plans, 7bet expects to create around 50 new positions over the coming years. The company currently employs 65 specialists across Lithuania, Latvia and Malta.

According to Sliazas, growth in multiple international markets is creating new opportunities for professionals seeking broader career development.

“Finding experienced specialists in our industry is challenging, which is why we invest heavily in developing talent internally. As we enter new markets, employees gain opportunities to work on international projects, develop experience across multiple markets and pursue international career paths,” he says.