A Ukrainian pet food company continues to grow despite the devastation in its homeland.
This year the exhibition took place on May 24-27 in Nuremberg. It is one of the world's largest marketing platforms, where pet food industry players present a variety of animal products. And here, Kormotech presented two new products in the premium and super-premium segments. Moreover, it continues to attract international aid for four-legged pets in Ukraine during the war.
For the tenth year in a row, Kormotech takes place in the exhibition and introduces the world to Ukrainian brands. This year, Kormotech presented its products and capabilities on 130 square meters. In ten years, the company's stand has grown almost tenfold. In 2012, the Kormotech exhibition area was about 15 square meters.
This time Ukrainians presented two top novelties — the super-premium holistic line Optimeal Beauty based on seafood and the premium Selection line from Club 4 Paws, which stands out among European manufacturers regarding filling and appearance.
Brands of Kormotech are worthy competitors among European manufacturers. In Europe, there is a growing trend for alternative proteins — for example, insects. There is an emphasis on sustainability and the overuse of resources. Meanwhile, US producers are more focused on new meat products, such as freeze-dry, barf, or hemp.
Kormotech was one of few companies with sales managers, brand managers, R&D and quality control that allowed the partners to receive comprehensive answers to all questions.
"Over the decades, Kormotech has been building capacity and growing. During this time we have become a marketing and production company. The team has made every effort to create perfect brands in all aspects: product content, ingredient quality, visual perception, and communication. Our line-ups are worthy competitors among the products of global market players,” — says Ihor Blystiv, Marketing Director.
At the stand, the Kormotech team received many words of support from the participants and visitors of the exhibition. People sincerely admire the company's viability, which despite the war, is actively working in Ukraine.
"The Ukraine brand is super powerful. It has intensified thanks to all Ukrainians who invest in victory. The whole world perceives us as a country of free people. The exhibitors were surprised that we came and represented strong brands. Kormotech has a strong reputation, that's why our brands are recognized and valued. We gained new influential acquaintances for further cooperation. We have more than 200 contacts of partners that we are already working on," — says Rostyslav Vovk, CEO.
InterZoo 2022 brings together 1,300 exhibitors from 60 countries. The event was attended by more than 40,000 people from the pet food industry.
The next exhibition, where Kormotech presents products for cats and dogs on the world stage, will be SuperZoo — North America's Largest Pet Retail Event.
About the company:
Kormotech LLC. is a family-owned Ukrainian manufacturer of cat and dog food. The company's facilities include two dry and wet pet food plants in the Lviv region, Ukraine and one plant in Kėdainiai, Lithuania.
Petfood Industry ranks Kormotech among the top 70 pet industry manufacturers in the world. We successfully export our brands Optimeal, CLUB 4 PAWS, Gav, Meow, and our private label partners to 33 countries including the United States, the United Kingdom, Germany, France, Finland, Sweden, the Netherlands, Spain, Italy, Poland, Turkey and Chile, etc.
Kormotech has plants not only in Ukraine but also in Lithuania with a capacity of over 80,000 tons and two European distribution centers with unified delivery. Kormotech's range included 650 items under its own brands and private label brands in peacetime.