A worldwide change in consumer mentality means that states and companies that will be able to offer goods without a carbon footprint will soon have the greatest competitive advantage. Greta Thunberg’s generation will be increasingly buying only goods that are environmentally friendly. The competitive struggle between companies for the supply of sustainable goods and sustainable services has already begun. The energy sector is not an exception.
Today we can distinguish the famous Swedish company IKEA as a perfect example of the global trend of decarbonisation. ...
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