Haute couture inspired ELIE SAAB H&M collection arrives at Ülemiste Centre in Estonia

The collaboration collection between H&M and ELIE SAAB, one of the world’s leading haute couture houses, goes on sale on 22 October at 10:00. In Estonia, the collection will be available exclusively at the H&M store in Ülemiste Centre and online at hm.com.

The ELIE SAAB H&M collection reflects the brand’s contemporary vision as well as its house codes. It encompasses womenswear, menswear and a range of accessories, including footwear. Highlights are embellished gowns, shimmering separates and sharply cut tailoring. Details include fine lace, gradient sequins and signature monograms.

“The fact that a collaboration between H&M and one of the world’s most renowned haute couture houses is coming to Ülemiste Centre shows that major international brands consider the Estonian market important. Estonians no longer need to travel abroad for the best designer collections, because they are available right here, close to home,” said Guido Pärnits, Director of Ülemiste Centre.

ELIE SAAB was founded in Beirut, where Elie Saab gained recognition for his refined bridal creations. He went on to become one of the first international members of France’s prestigious Chambre Syndicale de la Haute Couture, marking the recognition of his work at the highest level of couture.

Elie Saab’s creations have been worn at numerous international red carpet events and reflect a vision of fashion rooted in craft, refinement, glamour and modern luxury. Today, the brand’s universe extends across couture, ready-to-wear and accessories.

“Mr Saab is a designer we have always respected. The journey from master of bridalwear in Beirut to the centre of Paris fashion is an amazing, rich story and we are so excited to be exploring his world. Our customers can expect a magical, ornate and glamourous collection,” said Ann-Sofie Johansson, H&M Creative Advisor and Head of Design Womenswear.

“This collection is created for all who admire the world of ELIE SAAB, and I hope it will be embraced with the same enthusiasm it was created with. I am very happy with this collaboration and with the way we worked together with the H&M team to bring the collection to life. It has been a truly collaborative and inspiring process. Each piece has been created with care and dedication, bringing together a complete wardrobe that speaks to every moment of a woman’s life,” said Elie Saab, Chairman and Chief Creative Officer of ELIE SAAB.

The ELIE SAAB H&M collection will be available from 22 October 2026 at 10:00 in select H&M stores and online at hm.com. In Estonia, the collection can be purchased at the H&M store in Ülemiste Centre.