Google and Economics Ministry launch program to strengthen digital skills of Latvian businesses

  • 2022-04-13
  • LETA/TBT Staff

RIGA - Google and the Latvian Ministry of Economics have signed a Memorandum of Understanding on cooperation in fostering the growth of businesses and strengthening their resilience in an ever-changing globe.

Google has launched its new program Grow Latvia with Google aimed at promoting the digital development of Latvian companies.

The program will provide free courses to at least 3,000 small and medium-sized enterprises by the end of this year, enhancing their knowledge and skills in areas such as e-commerce, export, digital marketing and technology integration in business.

Grow Latvia with Google program aims to help Latvian small and medium-sized enterprises improve their digital skills and applications, and to help Latvian citizens take full advantage of digital opportunities. It will also help the Latvian economy. 

"According to the EU Digital Economy and Society Index (DESI), Latvia's small and medium-sized enterprises are not digitizing as fast as large companies. Google's program will be a great opportunity to stimulate companies to improve their efficiency through digital marketing. State co-financing is already available for these activities, but in the autumn we will offer a new support program for businesses, which will enable them to integrate various digital solutions into their operations on a much larger scale," said Kaspars Rozkalns, Director of the Latvian Investment and Development Agency (LIAA).

The program Grow Latvia with Google will provide Google-funded online courses, a wide range of tools and educational programs not only for existing entrepreneurs and their employees, but also for those who are at the beginning of their business journey or want to pursue a new career in this field.

In cooperation with local partners - Digital Journey, a digital marketing training centre, and eCOMHUB, an e-commerce growth support platform, Google will provide training in areas such as export, e-commerce, digital marketing and integrating technology into business.

The trainings will start on April 19 and will be delivered online by experienced trainers. All trainings will be conducted in Latvian.