From AI to Cloud Security and Digital Growth: Global Tech Leaders Gather in Riga for the First Cloudverse

For the first time in the Baltics, leading voices from Google Cloud, HubSpot, Asana, GitLab, Cloudflare, Miro, and fast-scaling companies like OLX, MacPaw, MTrading, Laba Group, and DelfinGroup gathered under one roof to discuss what’s next for enterprise work.

Hosted by Cloudfresh, a global cloud solutions partner, the debut edition of Cloudverse welcomed 170 senior executives to Fantadroms in Riga. The event is part of a new series focused on cutting through industry noise and offering practical insight into AI adoption, secure infrastructure, and the future of digital tech.

Why It Matters

As enterprise tech enters a new era shaped by AI and distributed workforces, decision-makers are under pressure to modernize—not just with tools, but with strategy. Cloudverse provided a rare chance for tech and business leaders to engage directly with platform teams and peers navigating the same transitions.

“It was a true pleasure to bring this unique event format to the Baltics—a space where top innovators and tech leaders could come together to explore the future of AI, growth, and digital infrastructure,” said Mariia Tkachuk, CMO at Cloudfresh. “For us at Cloudfresh, it was more than just hosting an event—it was about creating a platform for real, actionable conversations—and we’re proud to have been at the heart of it. With Cloudverse, we’re just getting started. The future of enterprise work is being shaped now—and we’re excited to be part of what’s next.”

The format—part executive briefing, part off-the-record exchange—encouraged open dialogue around cloud security, AI governance, internal scaling, and productivity transformation. Alongside platform sessions, attendees heard from ambitious companies sharing their hands-on experience and results with top SaaS and cloud platforms. The event also offered structured networking opportunities, fostering high-level peer exchange across industries.

Inside the Agenda

The program unfolded across two focused tracks: AI & Infrastructure and Productivity & Growth, with 12 sessions led by over 15 speakers from global platforms and high-performing regional companies.

Productivity & Growth–Smarter Work, Powered by AI

- Google Workspace: Showed how the platform brings the best of Google AI directly into everyday work, with a cloud-native foundation and built-in enterprise-level security.
 

- Miro: Showcased how the platform now powers the full creative lifecycle—from early ideation to product-ready design—with tools built to eliminate friction, align teams, and accelerate delivery across functions.
 

- Asana: Demonstrated how AI is reshaping team coordination and strategic decision-making. DelfinGroup, a sales financing company from the Baltics, shared how they’ve scaled internal alignment using Asana, ensuring productivity and transparency across a fast-growing, regulated organization.
 

- HubSpot: Unveiled Breeze AI—HubSpot’s embedded intelligence engine—helping sales, marketing, and service teams work faster, close more deals, and deliver better customer experiences.
 

- Laba Group: Revealed how Miro and Google Workspace have become a critical part of their distributed work model—enabling fast-paced iteration, clearer stakeholder alignment, and scalable knowledge sharing.
 

- OLX: Shared their experience with Google Maps Platform, and how they’re using location intelligence to enhance user experiences and drive smarter marketplace interactions.

AI & Infrastructure—Scaling Smarter, Building Securely

- GitLab: Presented GitLab Duo as a new benchmark for secure software delivery—accelerating CI/CD and DevSecOps pipelines while meeting enterprise-grade compliance.
 

- Apigee: Positioned secure API management as the critical foundation for GenAI success, enabling businesses to innovate at scale without compromising control.
 

- Google Cloud Platform: Delivered a high-impact demo on how Gemini is powering the next wave of intelligent apps and AI agents—helping teams unlock value from data faster than ever before.
 

- Cloudflare: Explored what it really takes to adopt AI securely at scale—addressing real-world challenges from DDoS protection to data security, with a compelling case study from MacPaw.
 

- MTrading: Shared their experience with Google Cloud and GitLab, and how they scale operations with GCP, while using GitLab and GitLab Duo for efficient and secure DevOps.
 

- MacPaw: Shared their data success story with BigQuery and Looker, along with real-world use cases of using Cloudflare to efficiently handle DDoS attacks and scale digital products securely.

Cloudverse was more than just another tech gathering—it was a pulse-check on where enterprise work is headed. With AI maturing fast and business systems becoming more interconnected, leaders need more than product updates. Events like this serve as a critical touchpoint: a space to compare approaches, validate roadmaps, and build connections that shape long-term growth.

Cloudfresh holds top-tier partner status with a range of leading platforms, including Global Google Cloud Premier Partner, Asana Solutions Partner, HubSpot Platinum Partner, Zendesk Premier Partner, GitLab Select Partner, Okta Activate Partner, Miro Solution Partner, Cloudflare, and Microsoft Partner.

Since 2017, they've been helping companies implement, migrate, integrate, administer, and audit cloud solutions everybody knows—all the way from PoC and training to ongoing support and GenAI guidance, always tailoring their approach to fit each customer’s unique IT environment.

Riga was just the first stop for Cloudverse—with more editions to come, this series is set to become a key meeting point for tech-forward business leaders across Europe and beyond.