Facebook launches third-party fact-checking program in Latvia and Estonia

  • 2020-03-26
  • LETA/TBT Staff

RIGA - As part of Facebook’s fight against misinformation, Facebook has partnered with independent, third-party fact-checkers around the world, who review and rate the accuracy of content, said Jacob Turowski, head of Facebook Public Policy for Baltic Countries and Poland.

Facebook is announcing the launch of the third-party fact-checking program in Latvia and Estonia, and expansion in Lithuania with Re:Baltica and Delfi, which will join Facebook's current partner 15min.lt. 

"When a fact-checker rates a story as false, we show it lower in News Feed, significantly reducing its distribution. This stops the hoax from spreading and reduces the number of people who see it. Pages and domains that repeatedly share false news will also see their distribution reduced and their ability to monetize and advertise removed. And when a post has been marked as false, we warn people who see the post or try to share the post that it has been marked as false," said Turowski.

This program is in line with Facebook’s three-part framework to improve the quality and authenticity of stories in the News Feed, wherein Facebook removes accounts and content that violate its Community Standards or ad policies, reduces the distribution of false news and inauthentic content like clickbait, and informs people by giving them more context on the posts they see.

"Today, we have over 55 partners fact-checking content in over 45 languages globally, and we're investing in ways to scale these efforts further," he said.