TALLINN - Over 645,000 cruise passengers visited Tallinn in 2018, spending on average 80 euros per person in the capital city of Estonia, it appears from a study carried out by cruise organization Cruise Baltic.
The sum total spent by all cruise tourists combined in Tallinn was over 50 million euros, directly contributing to the employment of hundreds of people.
Passengers and crews on cruise ships docking at ports by the Baltic Sea spent over 430 million euros in Estonia in 2018. Transit passengers on a one-day visit were the ones to generate the most revenue to local businesses and cultural institutions.
When it comes to cruise destinations, the Baltic Sea is second in popularity in Europe. The region attracted some 4.8 million passengers in 2018, whose contribution to local economies combined with that by the crews totaled 431 million euros. The largest share thereof is attributable to passengers on a one-day visit to the city, whose expenses on the shore mainly involved excursions and visits to local cultural sights as well as purchasing goods and souvenirs.
Cruise tourism provides work for a significant number of people in the whole region, including tour guides, transport companies, retailers, restaurants and local cultural institutions. Based on a study by Cruise Baltic, the cruise sector in the Baltic Sea region supports directly over 5,900 jobs and indirectly nearly 12,600 jobs in related services.
In Tallinn alone, tourism provides work for some 200 tour guides and 400 bus drivers. Cruise passengers also visit local sights, museums and various shows, which in turn employ an estimated several hundred people.
For the coming years, cruise operators forecast continued popularity for Tallinn as well as other destinations by the Baltic Sea, thus the sector's contribution to local economies is to grow even more.