TALLINN - The tourism development center of Enterprise Estonia launched tourism campaigns in Finland and Latvia this week with the goal of reminding Estonia's close neighbors about the diverse opportunities in Estonia for spending a holiday and motivating Finns and Latvians to undertake longer trips to Estonia.
"The performance of tourism enterprises this summer depends on domestic tourism and our close neighbors more than ever," Heili Klandorf-Jarvsoo, head of tourism marketing at Enterprise Estonia's tourism development center, said. "While we've also seen interest from more distant countries, recovery thereof is rather slow and we are making an effort in cooperation with the tourism sector to sway towards Estonia the travel decisions of potential tourists for whom it is possible to visit us quickly and conveniently."
Statistics Estonia on Tuesday published the results of the tourism sector for May, which also showed that the sales of accommodation services totaled EUR 39 million in the first five months of 2020 - EUR 48 million less than during the same period last year. The figure does not cover the revenue of restaurants, bars and beauty services at accommodation facilities.
The campaign is aimed at Finns residing within a four-hour car ride from Helsinki and focuses on a variety of topics, such as food, culture, spa and family holidays with the Scandinavian concept of hygge being the focal point. The campaign also highlights rural tourism, authentic island culture, sailing and newly completed tourism objects.
The campaign aimed at Latvians targets people of all ages who reside in high-income areas and are likely planning to travel, and strives to inspire people to spend culture, nature and active holidays in Estonia with family and friends.
Enterprise Estonia's tourism campaigns will run in Finland and Latvia until August 9 via television, printed and digital media, and in Latvia also via outdoor advertising and radio.
The domestic tourism campaign of Enterprise Estonia will last until July 31.
The campaigns are financed by the European Regional Development Fund.