TALLINN – This week, the Tourist Board of Enterprise Estonia (EAS) will start with tourism campaigns covering all types of media in Finland and Latvia, and digital and social media campaigns in Lithuania and Poland.
"While the activities of Estonian tourism-focused companies were basically paralyzed, the Tourist Board of EAS was working hard to prepare both the ongoing domestic pun-based tourism campaign and larger campaigns aimed at foreign markets," Liina Maria Lepik, director of the Tourist Board, said in a press release.
"We were in a low start position in order to start big campaigns in foreign markets at the first moment that tourism becomes possible on a more or less reasonable basis and it seems that now is the time," Lepik said.
Visit Estonia advertisements can be found on the street, on television, in magazines, newspapers, radio and digital channels in Finland and Latvia. The "Go to Estonia. It is time!" campaign is aimed at the Finnish market, while the message aimed at the Latvian market is "Enjoy with no hurry. Vacation in Estonia", which, according to EAS, carries the message that Estonians are not slow, but can enjoy life.
The digital and social media campaign aimed at Lithuanians is titled "The direction of this summer -- Estonia", which offers a thorough overview of different regions and sights in Estonia. The campaign in Poland is called "Holidays by the seaside in the rhythm of Estonia" and focuses on the Estonian islands and Parnu, Tallinn and Tartu.
In addition to campaigns introducing Estonia as a tourist destination in foreign markets, in 2021, Visit Estonia will implement approximately 20 digital and social media campaigns aimed at end users and other marketing and communication activities in foreign markets.
The campaigns will run until mid-August. The projects of the Tourist Board of EAS are co-financed by the European Regional Development Fund.