EatBeat Unveils Halloween Challenge to Celebrate App Revamp and Promising U.S. Growth

Nutrition-tech startup EatBeat is celebrating its newly revamped app with a Halloween twist – the launch of a “Spooky Smart Eating” Challenge designed to help users scare off the sugar monster while exploring a smarter, kinder way to eat better.

EatBeat is a nutrition-tech startup founded in 2021, focused on redefining how people build sustainable eating habits through data-driven coaching and gamification. Based on the Nordic Nutrition Recommendations (NNR2023), the EatBeat app delivers personalised, real-time guidance that helps users make better food choices without calorie counting or guilt.

EatBeat Gets a Major Upgrade – Just in Time for Halloween

After six months of development, EatBeat has introduced its most significant app upgrade to date. The refreshed platform includes hundreds of new dishes tailored for the U.S. market, a reengineered recommendation engine, and real-time personalized nutrition coaching powered by the Nordic Nutrition Recommendations (NNR2023).

The result is a faster, smarter and more intuitive app that adapts dynamically to each user’s daily habits and long-term health goals.

“EatBeat is what we always wished nutrition apps could be: smarter, kinder, and built for real life,” said Andrei Sobolev, CEO and Co-Founder of EatBeat. “Halloween felt like the perfect time to show people that healthy eating doesn’t have to be scary.”

Spooky Smart Eating Challenge: A Treat Without the Tricks

To mark the relaunch, EatBeat has launched a Halloween-themed in-app event where users can earn rewards by completing simple, health-positive actions – such as replacing sugary snacks, staying hydrated, or boosting fibre intake. The challenge reinforces EatBeat’s belief that healthy eating should feel empowering, not punishing.

Promising U.S. Growth and Investor Backing 

Since its soft launch in the U.S., EatBeat has attracted more than  1,000 monthly active users within a few months

A Gentler, Science-Backed Approach to Nutrition

Unlike calorie-driven apps, EatBeat focuses on science-based nutrition patterns rather than perfection. It tracks more than 20 dietary factors – including fibre, saturated fats, and whole grains – and translates them into an easy-to-understand Health Score, encouraging small, consistent improvements over time.