Digital transformation in business is one of the areas where demand is exceptionally high and at times exceeds the available support budget. Last year, the Latvian Investment and Development Agency reported that applications for grants to acquire new digital solutions, assess digital maturity, and develop and implement artificial intelligence solutions reached a total of nearly €37 million. The willingness of companies to make use of European Union and government support to advance digitalization is highly positive. At the same time, it is important to remember that digitalization must be a strategy, not a one-off project. IT systems are “living solutions” that can deliver value long after they are implemented - provided they are designed thoughtfully - but they also require ongoing investment in maintenance and development.
What and why to digitalize?
Building an IT system can be compared to buying a car: it is not only a one-time purchase but also a commitment to regular expenses needed to keep it running and delivering the intended results. Fuel, maintenance, repairs, tire changes - the same applies to IT systems. In working with clients, “Helmes Latvia” always encourages careful evaluation of which processes an organization wants to digitalize, why, what business objectives it will serve, and what return it will generate in the long term. This does not mean discouraging companies from digital solutions - quite the opposite. The goal is to ensure that investments truly pay off and deliver the expected results.
Do not replace in haste - evaluate and improve
Digitalization is not a race to see who can build and implement a new system the fastest. In practice, we see that even global organizations do not always rush to replace existing solutions. In many cases, they continue to use long-established systems effectively, particularly in areas that are critical to business operations. These platforms are not replaced hastily but are deliberately improved and integrated with modern technologies. Even in the era of cloud solutions, many companies choose to build on their existing foundations, gradually modernizing and integrating them with new tools. This approach ensures both stability and sustainable growth - often while optimizing costs.
Responsible digitalization is a well-thought-out long-term strategy
When discussing responsible digitalization, we often think of implementing technologies such as artificial intelligence, the Internet of Things, and data analytics, while ensuring privacy, transparency, fairness, and environmental sustainability. However, it is important to emphasize that responsible digitalization is fundamentally a strategic, long-term approach. It includes alignment with business objectives, the organization’s financial capacity to sustain implemented systems, and users’ ability to fully utilize them. Even the most advanced system will fail to deliver value if users do not understand how to use it, lack motivation, or find it too complex.
In step with change management
To achieve meaningful results, digitalization must go hand in hand with change management. This means not only introducing new technologies but also consciously transforming work habits, mindsets, and daily processes. Only then can technology be used meaningfully and create real impact. Digitalization without changes in habits and processes is simply the implementation of an IT system - often without significant added value. If an organization does not change how it works, makes decisions, and collaborates, even the most advanced solutions remain underutilized or are used superficially, failing to deliver the expected gains in efficiency and growth.
Six principles of digitalization
The academic article “Principles of responsible digital implementation: Developing operational business resilience to reduce resistance to digital innovations” outlines six key principles to consider: involving stakeholders from the outset to understand their needs and how technology will affect their daily work; ensuring that technology is meaningfully integrated into everyday processes; providing training and support; identifying and mitigating algorithmic bias; responding quickly to implementation outcomes; and continuously monitoring and improving solutions.
Digitalization alone does not guarantee competitiveness - what matters is how effectively a company combines technology, people, and clear business objectives. Responsible digitalization is not only about smart technological decisions but also about the ability to listen, adapt, and learn. Companies that view digitalization as a continuous development process rather than a one-time project will not only implement innovation but also achieve real, measurable long-term value.
2026 © The Baltic Times /Cookies Policy Privacy Policy