Brown-Forman selects Liviko as its exclusive representative in Lithuania

Brown-Forman, the largest American-owned spirits company, has appointed Liviko as its exclusive representative across all Baltic countries. Liviko already represents Brown-Forman’s portfolio in Estonia and Latvia and will now take on Lithuania as well. This expansion further strengthens Liviko’s position as the leading premium alcohol company in the Baltics.

“The start of cooperation with Brown-Forman in Lithuania is a long-awaited and strategically important milestone for us. This partnership allows us to combine the strengths of both companies – Liviko has deep knowledge of Lithuania, Latvia, and Estonia, and we have a strong, established presence in our home market, the Baltics. Brown-Forman is one of the world’s leading spirits producers, with widely recognised and appreciated brands. Thanks to our prior collaboration, we know our profiles and working styles are well aligned. A unified partnership across the Baltics opens new opportunities and synergies for future growth,” said Janek Kalvi, CEO of the Liviko Group.

“Our cooperation with Liviko has been very successful, and extending this partnership to Lithuania was a natural next step. We trust their expertise, commitment, and deep market understanding to take our brands even further across the region,” said Paula Jordan, Brown-Forman’s VP and Managing Director for North West Europe.

“We are excited to start our cooperation with Brown-Forman and to represent globally leading brands like Jack Daniel’s and Diplomático in Lithuania. We are perfectly positioned to leverage our established market presence. We see great potential in this partnership to achieve joint success and strengthen our market position,” said Eiva Pocienė, General Manager of UAB LIVIKO.

Under the new agreement, Liviko 's Lithuanian subsidiary will represent Brown-Forman' s portfolio in Lithuania from 1 May 2026. Liviko has represented Brown-Forman 's brands in Estonia and Latvia since 2020.

Founded in 1898, Liviko is a rapidly growing international company that exports its own products to more than 70 markets and represents many of the world’s leading premium alcohol brands in Estonia, Latvia, and Lithuania. In addition to Brown-Forman, Liviko’s import portfolio includes many other well-known and respected global alcohol groups, such as Bacardi-Martini and Rémy Cointreau. Liviko’s production facility and headquarters are located in Tallinn, with branch offices in Riga and Vilnius. The Liviko Group is the largest premium alcohol company in the Baltics, focusing equally on in-house production and import and export operations. The Liviko Group employs 280 people.