VILNIUS – Consumers of the three Baltic states spend more than half of their spending in retail chains, followed by spending in specialized stores, shows a survey by the research company Baltic Market Insights (Baltmi).
"In the first quarter of 2017, 29 percent of all household consumer spending went to supermarket chains, 17 percent to hypermarket chains and 15 percent to small supermarket chains. In the first quarter of 2017, the respective figures were 26 percent, 21 percent and 12 percent in Latvia and 32 percent, 23 percent and 6 percent in Estonia," Baltmi said in a press release.
According to the communique, specialized stores rank second in terms of the share of spending, with Lithuanian consumer spending 15 percent of household spending there and Latvian and Estonian spending at over 18 percent.
Different goods in retail chains and specialized stores feature different penetration, with specialized and traditional stores generating 30 percent turnover of beer, 29 percent of soft drinks and nearly 13 percent of water category in the January-March period of this year. Meanwhile, Lithuanian households spent nearly 3 percent of fast turnover goods online and nearly 3 percent in marketplaces.