Description: Companies look for convenient ways to organize communication with partners and clients. Let’s see if B2B mobile apps are suitable for this!
B2B App - Types, Benefits, and Examples
Almost every company that interacts with consumers through partners, agents, or retail chains strives to streamline processes and go beyond the office desks.
Unlike B2C apps, B2B is used by fewer people - most likely your partners. That is why it is important to understand your end customer in order to choose the right application.
Today we will focus mainly on B2B applications, discuss their advantages, and compare them with B2C applications.
What are B2B Apps & Their Types
As you already know, B2B applications are used by companies to interact with their partners - organizations that are most often intermediaries between the company and the end consumer. However, there may be separate types of applications for every kind of business.
What is B2C App?
B2C app is a simple application to organize your work, record clients, and send notifications.
There are different types and B2C apps examples:
Loyalty Apps (McDonald's Baltics was an app for customers of the brand in Lithuania, Latvia, and Estonia. The app offered personalized deals and new promotions. Any software development company like MLSDev creates such B2C apps to raise brand recognition and loyalty.)
eCommerce Apps (Apps like Alibaba, etc.)
Stand-Alone Apps (Social media platforms like Snapchat, Pinterest, etc.)
Apps for Trading (such best forex signals apps are listed on platforms like Safetrading), etc.
What is a B2B App versus B2C?
Once again, a B2B mobile app is a service in which data between two companies reside in the same environment and interact with each other.
So why are B2B and B2C apps different?
B2B app usually has fewer users
B2B mobile apps for business are not created for a hundred thousand buyers, but only for intermediaries ,while B2C applications work with end-users.
B2C users are more emotional
If B2B applications are most often created to solve certain problems and discuss business issues, then B2С applications are created to attract and retain customers through entertainment, surveys, discounts, current offers, and so on.
B2C and B2B applications acquire users differently
B2C apps most often do not contain segments, that is, the information is the same for everyone. In B2B applications, everything is more complicated - business partners are interested in receiving only those news that they are interested in within the framework of their activities.
B2B mobile business apps and B2C use different business models
B2B apps most often have a certain cost per subscription, B2C apps are free, but they are also profitable, as they attract attention for advertising, additional sales, and so on.
Top 12 B2B Mobile Apps for Business Management
Now that we have figured out the difference between the two types of mobile applications for businesses, it's time to put everything into practice.
If you are looking for a B2B app that is good for business, you will definitely like the following ones:
Asana
Slack
Google Analytics
Google Drive
Dropbox
DocuSign
Trello
Harvest
MailChimp
EverNote
LinkedIn Pulse
Let’s check each of them properly.
Asana
This B2B app is well-suited for team projects and tasks. You will have the opportunity to send tasks to each member of the team using an email, set deadlines, and be aware of everything that happens. Asana is available on a computer, Android, and iOS. Moreover, it is absolutely free to use.
Slack
Slack is a messenger available on Android, iOS, web client for $6.67 USD/active/month billed annually. Or, $8 USD/active user/month, billed monthly. Also has a free plan with minimum feature-set. It helps organize communication between team members, external contractors, and clients.
Google Analytics
Google Analytics is a real gift for businesses, the key part of which is the website. This app shows you who has visited your site, which pages are the most popular, which countries are bringing the most traffic, and so on. Again, the B2B app is completely free, and also has a paid version - Analytics 360.
Google Drive
Google Drive is a B2B application that will store all your documents, articles, and other information for free. You will be able to give access to these documents to certain persons when it is necessary.
Dropbox
Dropbox is an application that allows you to access your files on your computer via your phone and vice versa. This is very convenient when we are talking about presentations, documents, reports, and so on. The program provides all services free of charge but you may choose the business version that is paid.
DocuSign
This application will help you when you are on the road or on vacation, and you urgently need to sign some kind of contract or document. With the app, you can scan a document, sign it, and even send it back to the office!
Trello
Trello is your helpful organizer of all of the tasks. You may create boards for every employee, set deadlines, describe every task, move them from one employee to another.
Harvest
Harvest is not only a time tracking application, but also an application that can make invoices. Everything is very convenient and reliable - your team's working time is counted, completed tasks are shown, etc.
MailChimp
MailChimp is a very convenient marketing platform. It allows you to send emails, informs you of new and unsubscribed customers, and so on. The tool is free up to 2,000 contacts in your list. The bigger customer database starts at $9.99/month.
EverNote
The main purpose of this application is to store your notes, however, it is also possible to save various documents, articles, videos, photo projects, and so on. In general, it makes it possible to keep all important business information in one place.
LinkedIn Pulse
This application will help you keep track of all the news in your industry. Moreover, you can even join discussions on topics of interest to you.
This app is similar to the previous one as it covers your industry news. However, in addition to news, it also collects tweets, Facebook posts, videos, and so on. All this can be viewed in the form of a news feed.
Benefits of B2C & B2B App in Your Business
B2B and B2C applications are becoming more and more popular. Why are they so interesting to companies and clients?
Communication And Geo-Targeting
B2B apps improve the quality and speed of communication between employees and intermediaries. In addition, most of them allow you to trace the regions most interested in your products, which is very useful from a marketing point of view.
Customer Loyalty
As we said, these B2B mobile apps improve communication between the client and the company. Plus, they drive customer retention through reminders, discounts, unique offers, and more. For example, if we speak about the best Bitcoin wallets 2020, it is very important to develop something unique to be popular.
App Makes The Sale
Recently, people most often buy goods over the Internet. And even if they go to the store, you can be sure that they have already visited your site or application before. Therefore, the better everything is arranged, the more likely it is that the client will not want to visit the sites of your competitors.
App Helps You to Stand Out
Indeed, well-designed business apps help you stand out from the competition. It is worth making some useful features for clients, and you can be sure that you will be noticed.
Brand Recognition
The app is essentially your second logo. Your company will be identified with the color scheme, with chips, with unusual services or offers that are available in the application.
To Summarize: B2B Mobile App Trends
Today we talked in detail about B2B and B2C applications, about their advantages, and even offered you certain options for using.
You should remember that such B2B apps will not only make your work within the company easier but will also promote your product and bring in new customers, provided that everything is arranged conveniently.
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