All Media Eesti continues to strengthen its activities in the advertising sector and has acquired 90% of the shares of Artist Media OÜ, the number 1 company in Estonia providing in-store radio, audio and BTL services. Priit Laur, the former majority shareholder of Artist Media, will continue to hold 10% of the shares.
Priit Leito, CEO All Media Estonia: “Offering integrated media solutions is a strategic priority for our group. The acquisition of Artist Media will provide our advertising clients with the possibility to reach consumers seamlessly throughout the day across multiple media touchpoints in TV, Radio, Digital up to the Point of Sale. Artist Media brings years of experience in Point of Sale Communication and Retail to our company. We highly appreciate the successful work of Artist Media over the past two decades, as well as its strong team and their excellent organizational culture”.
Priit Laur, Founder and majority shareholder of Artist Media: “All Media Eesti is a great partner for Artist Media and allows us to continue the development of our company and its 17-year history” added Priit Laur. “All Media Eesti will create new opportunities for Artist Media to further expand its activities, moreover, its services can be used in radio and TV stations of All Media Eesti”.
The parties will not disclose the price of the transaction.
Artist Media is the biggest company in Estonia providing comprehensive in-store radio services, audio and BTL solutions for supermarkets and has been operating since 2002. Its services includes the sales of advertising spaces in shopping centres, production of commercial clips for in-store radios, background music solutions and soundscapes, audio branding solutions as well as the design, installation and maintenance of audio systems.
About All Media Baltics is the largest media and broadcasting group in the Baltic region. Driven by innovation and opportunities in the media sector, Providence Equity Partners, a global premium asset management company, acquired Modern Times Group’s Media business (Free-TV), Subscription and Content distribution businesses (Pay-TV), digital and radio businesses in the Baltic region in October 2017. Now the company operates as All Media Baltics. AM Baltics’ brands are – TV channels: TV3, LNT, TV6, Kanāls 2, 3+, TV8, TVPlay Sports, TV1000 Premium; radio channels: Star FM, Radio Volna and Power Hit Radio; the largest AVOD video portals TVPlay; digital adverting platform SmartAD; news and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt, as well as the largest SVOD platform in the Baltics TVPlay Premium and the leading DTH platform in the Baltics TVPlay Home.