A trusted partner for Toyota and Lexus owners in Vilnius – MOTOTOJA

According to several of the most trusted auto industry sources in Lithuania, Toyota was the most popular car manufacturer in the country last year. Notably, two Toyota models secured the top spots on the list of the most popular car models. The Toyota Corolla was the best-selling model of 2024 in the country, with over 1,600 units sold. Following closely behind, the Toyota RAV4, an SUV model, claimed second place with over 1,300 units sold. While Toyota leads in the mainstream market, Mototoja has also seen consistent growth in the premium segment with Lexus.

Continuous improvement and attentiveness to clients’ needs

Behind the brand’s success stands UAB Mototoja, the official sales and service center for Toyota and Lexus vehicles in Vilnius, Lithuania. A devoted and trusted dealer – one of six in the country.

“Continuous improvement and attentiveness to our clients are extremely important to us. We are grateful for our clients' participation in our surveys – their feedback allows us to constantly improve and enhance the services we provide. We are happy to have a loyal customer base, some of whom have been with us for over 15 years,” Edmundas Povilauskas, Director of Mototoja, told The Baltic Times Magazine.

 Importantly, a personal approach is crucial to the dealer: each client is assigned a dedicated consultant who supports them from the first consultation through to after-sales service.

Notably, Mototoja is one of the first Toyota dealerships in the Baltic States to implement Toyota’s global future showroom concept, "Frontline for Tomorrow".

“This innovation allows us to provide even higher-level services and personalized attention to every client. More and more often, when you come in for service, you will be greeted not by a general service advisor but by your assigned personal consultant,” the Mototoja director says proudly.

You can discuss your current car's condition, plan future maintenance, and explore upgrade opportunities with the personal consultant, perhaps even consider replacing your vehicle and purchasing a new one.

“Our goal is to ensure that every visit is pleasant and valuable,” says E. Povilauskas.

Top spot is not a coincidence!

According to him, Toyota's popularity in Lithuania is no coincidence.

“The reasons are both rational and emotional,” explains E. Povilauskas. “Reliability is a synonym for Toyota. Lithuanians value cars that rarely break down, last a long time, and require little maintenance.”

For many years, Toyota models have led reliability rankings both in Lithuania and globally — for example, in Consumer Reports and What Car?

Secondly, he says, Toyota is praised for its low maintenance costs, thanks in part to fuel-efficient engines, especially hybrids.

The company trades not only new and used cars – inspected and with a warranty – but it also offers the option to buy back the customer’s current vehicle.

Strong brand image – a smart choice

“Toyota is associated with smart, rational decision-making: a car that 'gets the job done' — reliably, for a long time, and without issues. This is especially important for families and businesses, where cost per kilometre and operational stability are key,” E. Povilauskas says.

Toyota is also known for its wide selection and fast delivery – most models are available from stock or can be delivered quickly. Toyota offers a broad range of vehicles – from compact city cars to SUVs and minibuses.

As a pioneer in the hybrid segment, Toyota now offers one of the most advanced systems on the market. 

“Hybrid models are highly economical, quiet, and comfortable, and ideal for both daily commuting and business use, perfectly suited for the city,” adds Mototoja's director, also noting Toyota’s strong resale value.

“Toyota holds its value well, meaning slower depreciation over time. Buyers know that a Toyota will always find a buyer,” says E. Povilauskas.

Lexus: a growing premium choice

While Toyota orchestrates the mainstream market, Mototoja sees consistent growth in the premium segment with Lexus.

When asked by The Baltic Times Magazine what makes Lexus special to its clients, the director answers without hesitation:

“First, quiet and refined driving. Lexus owners appreciate tranquillity, comfort, and a smooth, composed driving experience. Emotional quality and peace behind the wheel are key selling points. Second, elegant, bold design. Lexus design is striking yet tasteful – ideal for those who want to stand out without being flashy. Third, exceptional service. With Lexus, the dealership experience is just as important as the car itself. From the warm showroom ambiance to the attention to detail from consultants, Lexus customers feel genuinely cared for – a critical factor in their purchasing decision.”

“Lexus buyers are thoughtful, discerning clients who expect not only an exceptional vehicle but a refined ownership experience,” adds E. Povilauskas.

Most Lexus models feature advanced self-charging hybrid drivetrains, a unique offering in the premium category. Whether it’s a private customer who values comfort or a business seeking prestige with low running costs, Lexus provides a smart and sophisticated choice.

Expansion and upgrades at Mototoja

Recently, UAB Mototoja announced an exciting expansion of its service department. This expansion increased service capacity by 30 percent, ensuring faster and more efficient service for customers. As a result, the Mototoja service area has grown by 1,450 square meters, allowing the company to organize work cycles as efficiently as possible.

The expansion includes the acquisition of one of the most advanced wheel alignment machines, enabling the team to perform procedures more quickly and accurately.

In addition, Mototoja’s service center is now equipped with specialized workstations designed for Toyota and Lexus vehicle repairs and diagnostics following accidents. This includes one of the most advanced paint booths on the market.

With the service center’s expansion, Mototoja can now accommodate up to 40 cars simultaneously. All maintenance and repair work is carried out according to Toyota's stringent standards. Over the past year, Mototoja has serviced more than 13,000 Toyota and Lexus owners, and the number is expected to grow exponentially – the result of the expansion.

Business solutions and new models from Toyota

Mototoja also offers solutions for businesses, from small companies to large enterprises with significant vehicle fleets. Toyota provides a range of vehicles that meet specific business needs, along with a wide variety of services tailored to corporate clients, including mobility partnerships, technical maintenance within 48 hours, and rapid 60-minute technical service through Toyota Express Service.

“Whether you're in the market for a dependable, efficient Toyota or a luxurious, refined Lexus, Mototoja delivers a complete, customer-focused experience from start to finish. Our commitment to quality, innovation, and personal attention makes us one of Lithuania’s most trusted automotive partners,” E. Povilauskas concludes.

For top-quality service and expert care for your Toyota or Lexus, visit UAB Mototoja at Ukmergės g. 425, Vilnius. For more information or to schedule an appointment, call +370 5 235 6440 or email [email protected]