Following global ice cream market trends, where convenient multipack formats have become one of the fastest-growing ice cream categories, Latvia’s largest dairy processing company “Food Union Latvia” has invested 25 thousand euros in the development of three new ice cream multipacks. This step is both a response to the global change in consumer habits, as people increasingly choose smaller portion desserts for everyday enjoyment, and an adaptation to the autumn–winter season, when ice cream is most often enjoyed at home. The new multipacks feature “Pols” and “Karlsons” ice creams – with both consumer-favorite and new flavor. Each pack contains six miniature (only 40 g) ice creams – small, yet full moments of joy.
Two “Pols” multipacks!
The “Pols” brand, which for more than fifty years has been synonymous with high-quality ice cream made in Latvia, now offers its ice creams on a stick in an almost twice smaller but especially charming format. Now available in mini size are both the all-time bestsellers – “Pols Plombir” in cocoa glaze, and the popular “Pols Gotiņa” in a new version with hazelnut pieces in caramel glaze.
“Karlsons” – a trusted friend in any season!
Perhaps Karlsson himself would not find an ice cream half the usual size particularly exciting, but the idea of six treats in one box – certainly yes. Therefore, “Food Union Latvia” ice cream masters, listening to various consumer opinions, have created a new product based on the all-generation favorite “green Karlsons” – layered plombir and chocolate ice cream with blackcurrant-apple jam in cocoa glaze. The new box with six mini “Karlsons” is both a treat to bring when visiting friends and a good way to fill free spaces in the freezer, because there is never too much ice cream.
Ģirts Liniņš, “Food Union Latvia” ice cream brand manager: “To be honest – each multipack is like a small happiness kit for our ice cream lovers. Whichever of the three flavors you choose, you will always get six delicious ice creams. We see this innovation as a gesture of gratitude to our loyal customers – for their years of love for “Pols” and “Karlsons”. Both deserve to be side by side on the multipack starting line, because they are the heroes of our ice cream world and true classics.”
All three new types of ice cream were developed at the “Food Union Latvia” Ice Cream Competence Center, located at “Rīgas piena kombināts” – Bauskas Street 180, Riga. The new products will gradually become available in popular supermarkets across Latvia starting from the beginning of November, and in the future, it is planned to export them as well.
About Food Union in Latvia
Food Union is the leading producer and distributor of fresh dairy products and ice cream in Latvia. The Food Union group in Latvia consists of Rīgas piena kombināts, Valmieras piens and Premia FFL. The company’s portfolio includes historical and widely recognized brands such as Kārums, Limbažu piens, Valmiera, Lakto, Pols, Ekselence, and TIO. Since 2019, Riga has been the Group’s Ice Cream Competence Centre, developing over 100 new ice cream varieties annually for the European market. As of January 2024, PAG Private Equity is the majority shareholder of Food Union Europe, including Food Union Latvia. More information: www.foodunion.lv
Please enter your username and password.
2025 © The Baltic Times /Cookies Policy Privacy Policy
