'GG Chest' – a Lithuanian startup bringing together a global gaming community

The world of computer games today is a global culture that connects people from different countries, inspires new discoveries, and reshapes how we view leisure and communication. Within this constantly evolving space—rich in emotion, momentum, and creativity—GG Chest was born: an ambitious Lithuanian startup whose vision goes beyond creating a convenient marketplace for digital gaming products to building a global community of gamers grounded in trust, security, and togetherness. What inspired the creation of GG Chest, what sets this platform apart, and what future plans does its bold team envision? This article explores it all.

A strong team, an organically born idea, and an ambition to change the gaming world

Arūnas Lekavičius, co-founder and CEO of the platform www.ggchest.com, says that the idea of creating an online marketplace where users can buy and sell various virtual items from computer games emerged very naturally. The team he leads has already developed two internationally recognized and successfully operating peer-to-peer lending investment platforms—PeerBerry and Crowdpear. According to Arūnas, the experience gained in the FinTech sector provides confidence when entering another industry where financial transactions and ensuring their security are also a critical part of a successful business.

GG Chest Project Manager Emilija Gerulytė says she grew up alongside many of the computer games that remain popular to this day and, after completing her studies, immediately pursued a professional path in the gaming industry. Emilija agreed to share what makes the GG Chest platform she oversees unique and what the platform’s long-term plans are.

Core values: security, partnership, and community

“These are not just advantages for us—they are our highest goals,” emphasizes Emilija Gerulytė, Project Manager of GG Chest, when speaking about the platform’s fundamental operating principles. According to her, GG Chest is built not on short-term profit or rapid expansion, but first and foremost on the player experience and trust, which the team considers its greatest value: “We believe that by creating a high-quality product, both the user and the entire community benefit in the long run. That is why every decision we make is based on respect for the player and a desire to build long-term relationships.”

One of the core principles of GG Chest is security, without which modern digital commerce is simply unimaginable. “Purchasing digital products always involves risks, so we openly acknowledge them and take steps to reduce potential threats,” says Emilija. The team actively implements anti-fraud solutions, conducts continuous monitoring of seller activity, and ensures that users always know their rights and can feel safe. This open and responsible approach allows gamers to enjoy the platform’s opportunities without fear.

Another key differentiator of GG Chest is its approach to sellers. “We see them as partners, not just suppliers. Since they are the first point of contact with the customer, we provide them with tools that allow for fast delivery, smooth issue resolution, and reputation building,” Emilija notes. A strict yet purposeful seller selection process ensures that only reliable and responsible members of the gaming community operate on the platform.

And, of course, GG Chest places strong emphasis on fostering community—an aspect without which gaming culture simply could not exist. “Communities have a huge impact on gaming culture, as shown by examples like Twitch, Reddit, or Discord. Our goal is for GG Chest to be not only a marketplace, but also a part of gaming culture, where trust-based relationships are formed,” says Emilija.

More about security: how is it ensured?

For the GG Chest team, security is not just a technical solution—it is the foundation of the entire platform, allowing every gamer to feel confident and protected. Emilija Gerulytė explains, the first step toward this goal is trustworthy sellers: “The selection process is strict—from registration to robust KYC verification. In addition, we plan to use the aforementioned anti-fraud technologies, continuously monitor seller activity, and restrict sales opportunities for new or unknown sellers.”

Moreover, GG Chest aims to create an environment where every gamer can not only safely choose from a wide range of reliable sellers but also be confident that competition among sellers ensures attractive pricing and continuously improving service quality. “Most importantly, gamers receive not only a product, but also peace of mind that their money is safe and their experience is reliable and friendly. This is a place where trust is just as important as the product itself,” Emilija emphasizes.

However, since even the strictest system cannot guarantee 100% security, the GG Chest team is prepared for any situation. “If issues do arise, we will respond proactively: we offer money-back guarantees for inaccurately described products or items that were not delivered. Our approach is simple—if a product is sold, it must reach the customer,” says Emilija. This approach helps build trust, encourages users to try a new platform without fear, and reassures them that their interests will be protected.

The philosophy of GG Chest is not only to protect gamers from risk, but also to give sellers every opportunity to build a strong reputation, maintain high-quality service, and develop long-term relationships with buyers. “Sellers build their own stores, reputations, and customer relationships, while we provide them with tools, security, and mutual trust,” Emilija notes. In this way, the platform remains transparent for both sides, and every transaction becomes a step toward a stronger community.

Courage in a saturated market: challenges that drive innovation

Entering the international gaming market, the GG Chest team has faced challenges that require not only patience but also a constant search for new solutions. According to Project Manager Emilija, the biggest challenge is market saturation: “This inevitably slows growth, but it is precisely what pushes us to seek innovation and offer gamers what is missing in this industry.”

Emilija also emphasizes that only a strong team—where each member contributes unique experience and strengths—allows them to remain bold and realistically implement their vision: “With an ambitious and professional team, we are ready to turn our vision into reality.”

Another significant challenge is the complexity of the product itself, which brings many unpredictable situations requiring quick reactions and creative thinking. “The first steps are usually accompanied by trial and error, but we see this as an opportunity to learn and improve,” Emilija shares openly. This mindset not only encourages continuous platform development, but also helps avoid the fear of making mistakes, which often stifles innovation.

Building such a marketplace inevitably involves the so-called “chicken-and-egg” problem—what comes first: demand or supply? “We decided to start with supply. By being open and honest with sellers and buyers, we strengthen trust and prepare for the full-scale launch of the second version of GG Chest,” Emilija emphasizes. Openness, flexibility, and consistent effort not only help overcome these challenges, but also create a solid foundation for further platform growth.

Partnership in building a true gaming community

Although the GG Chest project is still at an early stage, the team already places great importance on close relationships with the community and actively seeks feedback. “At this stage, the project is still very young, so our first contact is with sellers, as we are shaping the product offering. We have a Discord server where we share updates, run surveys, and host discussions. Sellers respond very positively to our active feedback. They value having a partner, not just a platform. This close communication is exactly what sets us apart from other market players,” says Project Manager Emilija Gerulytė.

This ongoing dialogue with users is an integral part of GG Chest’s growth, helping the team better understand real gamer needs and build a product that truly serves the community. The team consciously chooses to develop a marketplace tailored to specific gaming communities, as this is the only way to stay close to both buyers and sellers and avoid the “noise” that comes with trying to be relevant to everyone. “In addition to traditional marketing tools, we focus on reaching a global audience by leveraging active gaming communities and partnerships within the gaming industry. This not only expands our visibility, but also makes us an organic part of gaming culture,” Emilija emphasizes.

According to her, the most important thing is not to lose sight of goals, vision, and values. “We are confident that by working with dedication and belief in what we do, we can attract like-minded people and build a global community where every gamer feels welcome,” the Project Manager concludes.

The example of GG Chest shows that even in a growing and highly competitive gaming market, it is possible to create not only a reliable marketplace but also a strong community built on values and trust. An ambitious team looks boldly to the future—their goal is to become not just a service provider, but a space where gamers feel inspired to grow together.