Up to 80% of new mothers experience pain, cracks, or skin irritation in the nipple area during breastfeeding — a common reason why many stop breastfeeding earlier than planned. Responding to this growing need, Latvian baby and parent care brand Gege has launched an innovative product: reusable breast healing discs made from 100% natural beeswax, designed to protect and support skin recovery between feedings.
Rising demand for natural breastfeeding support solutions
Across Europe, families are increasingly choosing natural, sustainable, and plastic-free products for postpartum and breastfeeding care. Traditional creams and balms often provide only temporary relief and do not create a physical barrier against friction — one of the main causes of nipple irritation.
Dermatology studies show that beeswax is a natural emollient with antibacterial, anti inflammatory, and moisture-balancing properties, supporting skin regeneration and protection.
A natural and sustainable solution from Latvia
The new Gege beeswax breast discs are:
- handmade in Latvia
- 100% natural and plastic-free
- reusable throughout the breastfeeding period
- suitable for day and night use
- shaped to adapt to body warmth and anatomy
The discs offer a gentle, breathable protective layer that helps reduce friction and supports natural skin healing.
Developed in collaboration with mothers
The idea for the product emerged directly from the challenges faced by mothers within the Gege community.
“Members of our team had personally experienced significant discomfort during breastfeeding. Existing solutions did not provide the needed protection, so we began experimenting with natural materials. Beeswax offered exactly the softness and effectiveness that mothers needed,” says the Gege team.
Who are the breast discs for?
The product is suitable for:
- breastfeeding mothers with cracks, dryness, sensitivity or irritation • pregnant women (from ~36 weeks) preparing for breastfeeding
- women recovering from breast-area procedures
- anyone seeking a natural alternative to creams and disposable pads Each pack includes 2 reusable discs.
About Gege
Gege is a Latvia-based family and baby care brand offering natural, safe, and practical everyday solutions for families across Europe. All products are developed and tested in Latvia in collaboration with mothers and healthcare specialists, ensuring functional, sustainable, and high-quality designs.
Website: www.thegege.com
Instagram: @thegegebaby
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