Latvia allots 4 million euros to build and promote new state image for next three years

  • 2021-04-04
  • Linas Jegelevicius
You know it – if you want things to get going, get heard first – widely and vividly. Cognizant of that, Latvia aims to roll out a new image of itself later this year – one more memorable, brighter and everyone speaks about how great Latvia is. The Baltic Times spoke to the Director General of the Investment and Development Agency of Latvia (LIAA), Kaspars RoÅūkalns, about the quest. Why is there the need now – to work out a new unified image of Latvia? A positive and visible country image is a useful tool in public diplomacy, fore...
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