How SoftOrbits’ focus on batch image processing software carved out its unique niche in the market

  • 2025-02-19

SoftOrbits is a renowned image-processing software development company founded by Eugene Ustinenkov in 2006. With 300,000 users and over 1,000,000 downloads achieved last year, SoftOrbits has become one of the leading names in the niche. This was recently recognized by OISV, which named it among the top 10 software companies.

SoftOrbits follows its own strategy in the industry, providing simple utilities that deal with the most popular issues in photo editing: from background removal and unblurring to photo and video format conversion. However, one of the team’s signature features is batch image processing, and its initial success with this feature has not only solidified its role in the company’s product line but also defined SoftOrbits’ unique position in the industry.

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“If I had to name one specific decision that had the most impact on SoftOrbits’ success, it would have to be my recreational trip to Bali back in 2010. You see, I have taken a few hundred photos, and my terrible camera always added giant date stamps all over them. When I came back, I realized that it would take ages to remove them manually, and there was literally no solution for batch removal available. So, I started coding one myself, and soon enough it turned into one of our most renowned products,” says Eugene Ustinenkov, CEO of SoftOrbits with over 10 years of software development expertise. 

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How batch image processing led SoftOrbits to success

SoftOrbits’ first batch stamp removal tool was released in 2010 and was the first utility in the world to offer these capabilities. Soon enough, the team got recognized by CNET and Softonic, leading to even more users and downloads. 

“Needless to say, it turned out that I wasn’t the only one who needed this sort of tool. When we saw how impactful this idea was for simplifying the experience of photography enthusiasts, we knew that this was a feature we had to include in most of our products moving forward. This holds true to this day,” says Eugene Ustinenkov, CEO of SoftOrbits with 10+ years of software development expertise.

Nowadays, the team offers not just stamp removal, but also batch picture resizing and image protection utilities, ensuring that any hobbyist or professional doesn’t have to deal with tedious work and can simply enjoy photography. In addition, SoftOrbits provides batch format conversion tools to help users achieve high-quality results in just a few clicks.

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“We take all the data processing out of photography, leaving only the art itself. No need for technical expertise or meticulous boring work. This has been our goal ever since we started SoftOrbits, and we follow this philosophy in all of our products, not just batch-processing ones. From editing to unblurring, denoising, or removing backgrounds — photography should be as simple as possible and available to everyone,” says Eugene Ustinenkov, CEO of SoftOrbits, Candidate of Technical Sciences.

As a result, SoftOrbits is now the go-to resource for users who need to process a large number of images quickly and reliably. According to the team’s internal data, adding this feature to any solution can increase downloads by up to 32%. 

Here’s how the team integrates batch-processing into its most popular products.

SoftOrbits’ software with batch-processing capabilities

Photo Stamp Remover

Enables users to easily remove stamps and watermarks from their image pack.

Picture Resizer

Allows users to resize multiple pictures following their requirements.

Picture Protector

Enables users to add watermarks to all of their images with a single click.

Easy Photo Unblur

Unblurs a pack of images, increasing sharpness and making them look crisp.

Easy Photo Denoise

Removes camera noise from a pack of user images.

Picture Doctor

Restores corrupted image files.

PDF Logo Remover

Remove logos from multiple PDFs at the same time.  

Sketch Drawer

Turns user photos into sketches.

Video Watermark Maker

Adds watermarks to users’ videos to protect them. 

SoftOrbits Video Converter

Converts, compresses, or upscales user videos based on their requirements. 

Photo Background Remover

Removes background from user photos.

HEIC to JPEG Converter

Converts selected images to JPEG maintaining their vibrant colors.

“After all, photography is about capturing a moment in time. Batch-processing may sound boring and technical, but in essence, it saves the most precious resource photographers value above all — time. We’re proud of our work and the way it helps users around the globe, and we will continue providing this feature in future solutions as well,” says Eugene Ustinenkov, CEO of SoftOrbits and AlarmFront.

What’s next for SoftOrbits? 

This year, SoftOrbits integrated AI into seven of its solutions, providing automated image editing capabilities and prompt-based features. The next step for the team is adding batch-processing features to AI tools and moving to a different distribution model.

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“Our AI Photo Editor is already incredibly popular with users, and batch processing features will only make it more popular, so this is our current priority. However, if we talk about a greater scheme of things, then we’re definitely moving towards the SaaS model to make our products even more accessible,” says Hannes Jansen, writer and editor at SoftOrbits.

Want to connect with SoftOrbits?

Whether you’re a client interested in SoftOrbits’ products or a business owner willing to partner with the team, you can reach out at [email protected] or visit softorbits.net.