Government's current pandemic communication strategy is no longer working - premier's representative

  • 2021-03-03
  • LETA/TBT Staff

RIGA - The government's current pandemic communication is no longer working, and a new, altered communication strategy could be presented already next Tuesday, March 9, as Prime Minister Krisjanis Karins' parliamentary secretary Evika Silina (New Unity) told Saeima Defense, Internal Affairs and Corruption Prevention Committee on Wednesday.

Commenting on healthcare experts' concerns about a third wave of Covid-19, Silina said that the situation was very complicated. Society is tired of the pandemic, restrictions, and the government's unpopular decisions.

As a result, changing the current pandemic communication strategy will be announced next Tuesday, when more members of the public, not the government, will be involved in communication with the public about the pandemic.

"Until now, representatives of the government were mostly communicating with the public about the pandemic, and they will continue to do so, however, the range of persons to address society will change. They will be members of the public who are not involved in politics so much," said Silina.

People currently do not want to hear about restrictions and refuse to accept information, hence the plan is to make the communication strategy more positive and to talk about "what the summer will be like," explained Silina.

"We have been thinking about different communication, because the current communication is no longer working. Of course, we can blame the communicators, but this is a very complicated situation," said Silina.

As reported, Latvia confirmed 919 new Covid-19 cases and 16 people died of the coronavirus infection on Tuesday.