Go3, the leading OTT service of TV3 Group in the Baltics – has reached the milestone of 300K customers and more than 10% household penetration in the Baltics in less than 2 years.
Media consumption across the globe is increasingly shifting. The Baltic region is following the global trend of growing demand for OTT services. The market leader – Go3 – has been breaking the customer base and viewership records constantly since its launch in Dec 2019.
Jan Wykrytowicz, the TV3 Group PayTV CEO says: ‘Reaching the 300K subscriber milestone several months ahead of the plan is an important validation of our strategy and efforts. We will continue investing in the Go3 original productions and international content acquisitions to provide our viewers with the best local and international entertainment. The subscriber number growth for us is just as important as the growth of the average viewing time, which doubled over last year and reached the level of more than 2 hours per day.’
Over the last 12 months, Go3 has launched 50 original titles and a partnership with Discovery+, bringing 1000+ additional hours of great documentary entertainment and recording the highest monthly, weekly, and daily viewing figures in its history while breaking viewership records every month. In October, Go3 surpassed 16 million total hours watched. Statistics show that Lithuanians are the most active viewers in the Baltics. Latvian viewers activity is not far behind.
Go3 viewers can enjoy more than 3000 hours of movies, including Hollywood blockbusters from the biggest studios like Disney, NBC and Warner, more than 15 thousand hours of beloved local and popular international series and exclusive Go3 originals. Go3 offers a selection of TV channels and the option to watch content after the live broadcasting with no ads. Go3 continues to provide the best basketball and elite sports broadcasts from NBA, Euroleague, EuroCup, Liga Endesa, Basketball Champions League, Betsafe-LKL, FIBA National Team competitions, UFC, English Premier League, ATP tennis, WWE, KHL hockey and WRC, Moto GP, MXGP among others.
About TV3 Group
TV3 Group, the leading media group in Baltics, is a portfolio company of Bite Group and Providence Equity Partners, a global premium asset management company. TV3 Group owns and operates the leading commercial free-to-air channels in Baltics, the largest DTH and OTT platforms, premium film and sport channels, as well as a portfolio of leading commercial radio channels.
TV3 Group’s brand portfolio:
Leading general and thematic TV channels: TV3, TV6, 3+, TV3 Life, TV3 Mini, TV8, TV3 Sport Open Go3, the new generation (OTT) television in the Baltics TV3 Sport, TV3 Sport 2 and TV3 Film – leading premium sport and film channels in Baltics Home 3, one of the leading pay-tv service providers in the Baltics Radio stations: Star FM, Radio Volna and Power Hit Radio The largest AVOD video portal: TV3 Play
News and entertainment portals: Skaties.lv, Uudised.ee, Buduaar.ee and TV3.lt