'Flow' seen by around 2 million moviegoers in one third of its screen life circle

  • 2025-01-21
  • LETA/TBT Staff

RIGA - Over two million moviegoers outside Latvia are believed to have seen filmmaker Gints Zilbalodis' award winning animated feature "Flow" during the first third of its screen life circle, the film's producer Matiss Kaza told LETA.

He said that data on the film's audience are compiled by the film's marketing agency, which works with all distributors, while the distributors obtain information from theaters. The film's distributor in Mexico, for example, showed "Flow" in more than 1,000 theaters.

According to the producer, distributors have their own system collecting data on box office receipts and the number of spectators. The information is then passed on to the marketing agency. The latter compiles the figures in a table, which includes all territories in the world, and passes them on to the film's team.

"We know the approximate number of spectators, but the figures change every day, as the film has only seen a third of its screen life circle. We still have Asia, large territories in Europe, Latin America ahead of us," the producer said. He stressed that data changes and is collected by the film industry on two days - Monday, when the data for the weekend comes in, and Friday, when the data for the week is collected.

As reported, Zilbalodis' animated feature "Flow" won the Golden Globe Award in the category Best Picture - Animated ceremony in Beverly Hills, US, on January 5. This is the highest international cinematic award ever won by a Latvian filmmaker.

"Flow" has already won at least 50 film awards, including a Golden Globe and the European Film Academy Award for Best Animated Feature Film.

"Flow" is also Latvia's entry for this year's Oscars.

"Flow" is a three-country co-production between the Latvia's Dream Well Studio, the French studio Sacrebleu Productions and the Belgian studio Take Five.

"Flow" is a 3D animated feature telling the story of an individualistic cat who during a global flood is forced to leave his home and seek refuge on a small boat along with several other animals. To survive in the new world which is no longer populated by humans, the Cat needs to change his habits and learn to cooperate with a dog, a capibara, a lemur and a bird.