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Building the hype-machine in Lithuania

Sep 30, 1999
By Paul Beckman

Some cultural phenomena cross national borders. Some need a little push to get started. Paul Beckman examines the Lithuanian marketing machine behind Star Wars.For many Americans, the Star Wars movies were more than a simple science fiction trilogy. The films, which began wowing inter-generational audiences back in 1977, made such an impact that some nostalgic fans camped outside cinemas weeks before this year's release of "Star Wars Episode One: The Phantom Menace," just to get tickets.Things a ...

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