Private labels a perspective niche for retailers

Feb 20, 2003
Ieva Tuna

RIGAAlthough private label products have been on shelves in Latvia for less than a year, they are definitely here to stay. And while each of the large supermarket chains has a unique approach to marketing its private label products, all sing the praises of this new type of foodstuff.In the West, opting for the so-called store brand products has been a way to cut the costs of daily living for over two decades. Goods sold under the private labels of retailers' favorite grocery stores offer savings ...

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