VILNIUS - Market research company TNS carried out a research on Lithuania’s, Latvia’s and Estonia’s media consumers. The study showed that out of the three Baltic countries Lithuanians spend the least time for television, radio, press and the Internet.
Estonians spend the most time watching TV, listening to the radio and browsing the Internet, whereas Latvians mostly read the printed press.
On average Estonians spend 3 hours 49 minutes daily watching TV, while Latvians - 3 hours 29 minutes and Lithuanians 3 hours 24 minutes.
In 2011, the most watched TV broadcast in Lithuania was men's basketball championship games, while in Latvia speeches of Latvian President Andris Berzins and Prime Minister Valdis Dombrovskis attracted the most of audience. The most popular TV program in Estonia was Eurovision Song Contest finals.