Czech recipe introduced

TALLINN - Brewer A. Le Coq has launched production of a new light beer - A. Le Coq Pils - which the company says has a strong, rich hops taste typical of Czech beers, reports news agency LETA. Actual Czech hops form part of the recipe of the new beer, and this is what gives it its unique flavor.
A survey conducted by Turu-uuringute in January showed that more than half of all Estonians who drink beer, which is a large part of the population, are interested in trying beers made according to traditional recipes from other countries, with the greatest interest being in Czech-type beers.

Tarmo Noop, the general manager of A. Le Coq, says that the company is looking to offer consumers something new and to promote the brewing traditions of a country renowned for its beer. “There are no bigger drinkers of beer than the Czechs, and their beer and beer culture is very rich, which is why we decided to go with Pils,” he explained.

He added that Pils is one of the most popular lagers in the world, having been developed in the Czech town of Plzen in 1842.
Estonians are familiar with this type of beer under the names Pilsner and Pilsener. “The fact that imported Czech beers are so well represented on the Estonian market does mean we face something of a challenge, but I am sure we will be in a strong position by the end of the year,” Noop said, adding that “The survey reassured us that we’re launching the right kind of beer at the right time.”