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Car rental business suffers from seasonality as Avis and Hertz buck the trend

Sep 09, 2010
By Linas Jegelevicius

Evelina Avina considers the local Lithuanian market too small, and that growth will come from expansion to neighboring countries.
KLAIPEDA - Had Nebraskan Joe Saunders not lent his Ford Model T, for the first time, to a travelling salesman who wished to impress his girlfriend on a date back in 1916, the car rental business may have waited for another occasion to start off. The Nebraskan was not even aware that this lending would eventually turn out to be a good profit-making business. While Western car rental history will soon reach a centenarian milestone, the Lithuanian rental car business is relatively new, counting ...

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