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Luxury business succeeds on passion

Jul 21, 2010
By Ella Karapetyan

PERFECTION: Piret Poldsaar asserts that the cigar business brings together personal relationships with an appreciation of a great product.
TALLINN - Rasa Trading Company, says Piret Poldsaar, is doing quite well and does not feel the impact of economic crisis on the business anymore. “As of now, the country is no longer in a crisis situation; rather, it’s finding its own growth path. Cigar smoking is a lifestyle; many people have matured in their tastes and diversions and now understand and appreciate a good cigar. More and more places are creating specialized smoking rooms to cater for the cigar smoker.” S ...

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