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Bubbling competition in Baltic cola market

Aug 20, 1998
By Philip Birzulis

RIGA - A visitor from another planet might find it odd that a sugary, fizzing, brown drink is one of this world's strongest unifying symbols. The Baltics have acquired a taste for cola as well, and the business of this beverage is one of the clearest signs that the region is integrating with the global economy.According to Martins Jansons, general manager for Coca Cola Dzerieni in Latvia, demand for his firm's products has been growing so rapidly that there are no available figures for its place ...

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